Krakauer’s life Essay

In April of 1992 a young man named Chris McCandless, from a prosperous and loving family, hitchhiked across the country to Alaska. He gave $25,000 of his savings to charity, left his car and nearly all of his possessions. He burned all the cash he had in his wallet, and created a new life. Four months later, his body was found in an abandoned bus. Jon Krakauer constructed a journalistic account of McCandless’s story. Bordering on obsession, Krakauer looks for the clues to the mystery that is Chris McCandless. What he finds is the intense pull of the wilderness on our imagination, the appeal of high-risk activities to young men. When McCandless’s mistakes turn out to be fatal he is dismissed for his naivetà ©. He was said by some to have a death wish, but wanting to die and wanting to see what one is capable of are too very different things. I began to ask myself if Chris really wasn’t as crazy as some people thought. Then I realized it was quite possible that the reason people thought he was crazy was because he had died trying to fulfill his dream. If he had walked away from his adventure like Krakauer, people would have praised him rather than ridicule. So I asked the question, â€Å"How does Krakauer’s life parallel Chris McCandlesses?† Chris and Jon’s life have many parallels and contrasts at the same time. Both gave up most of their possessions to go after a dream they had. Ones dream was to live off the land in the remote regions of Alaska, the other too climb the Devils Thumb, a mountain peak that had never been scaled by man. Each man was aware of the risks, but were they equally prepared when each began their own adventure? I feel that Chris McCandless was at a disadvantage when he first started off. Raised by a wealthy family and just graduating from Emory University I feel he wasn’t as prepared as he could have been. Fortunately his father had taken him on hiking trips so he was at least somewhat familiar with the wilderness but in no way was he prepared at all for the severity of the Alaskan wilderness. I think it would have been quite a feat just for Chris to have been able to live off the land in a local forest. To be fair to Chris I’m sure Krakauer didn’t start off by just one day deciding he would climb the Devils Thumb after he was inspired by making it up the climbing wall at the local county fair. Both men had to gradually work their way up to accomplishing their goals. Jon did this by  many other smaller climbs and Chris worked his way up by studying nature books and roaming across the U.S. So in this way Jon and Chris were alike even though their goals were different. Another way the two were similar was the fact that they both had family problems. Though his parents and sister loved him Chris secretly despised his parents for covering up the fact that his father had been raising two separate families. Just like Chris’s father Lewis Krakauer had already begun to prepare him for a career that he didn’t want to be any part of. I think both sons were consumed by a sort of blind rage when they found out that their fathers were less than perfect. This anger fueled them to rebel and go against their fathers wishes to make their own futures. The biggest (and most obvious) difference between Jon and Chris is that one died living out his dream and the other lived to walk away from it. Most people would say that Chris failed because his goal was to survive in the wilderness. Others would say that Jon succeeded because he made it too the top and lived to tell his tale. However were the incidents really that different? Chris lived in the Alaskan wilderness almost a hundred days before his fateful mistake that cost him his life. Jon also had a few fateful mistakes that could have cost him his life but didn’t, like the time he caught his tent on fire or when his supply plane couldn’t come because of bad weather. Most people wouldn’t even dream of doing either of these feats. When the risks are as high as either of these men faced, even the most simple of mistakes can prove fatal. I think that if Chris was seen as a failure then so should Jon. I think this because Jon’s original goal was to climb the unclimbed section of The Devils Thumb. When Jon could not accomplish this he backtracked and found an easier, already climbed path. However I think that both men were successful in their own ways. Chris survived for an extended period of time without the help of civilization but due to the poisonous potato seeds he ate he was too weak to hike back to civilization. Jon realized his limitations and knew he was forced to lower his goal or face death. If anyone was a failure it was Jon because he backed down from his initial goal. Ever since I was a small boy I have been an outdoorsman. I love to go camping and go on hikes. At summer camp I would climb the rock piles and go exploring. I can relate to both Jon and Chris’s need for adventure. Even here at college I continue to love the outdoors. I use the climbing tower at the ARC, go snowboarding on the sledding hill, and go running on ROTC trails (during warm weather). But even though I love the outdoors I still don’t have what it takes to do what either of these men tried to do. I know my limitations and wouldn’t want to risk my life foolishly. I know its possible that I could learn how to but unfortunately all my life I have been taught that someday I’ll go to college, get a good job, get married, have kids and live a happy, uneventful life. Which is why I admire Jon and Chris, both had the courage to go against the norm of society and just go do what they felt like. Don’t get me wrong I love my life but some days I wish I could do what they did, just throw away all my possessions and worries and just do what I really want to do. Bob Marshal put it best when he said â€Å"For me, and for thousands with similar inclinations, the most important passion of life is the overpowering desire to escape periodically from the clutches of a mechanistic civilization. To us the enjoyment of solitude, complete independence, and the beauty of undefiled panoramas is absolutely essential to happiness† (Outdoorclub). Ever since man began to explore we have had a desire to conquer and know the unknown. In the days of the Wild West young men would move their families westward in search of adventure and opportunity â€Å"the wild ones, the men of the wild frontier† (Wayne 1). This drive, this manifest destiny, â€Å"the great pressure of people moving always to new frontiers, in search of new lands, new power, the full freedom of a virgin world, has ruled our course and formed our polices lake a Fate,† (Weinberg 1) is what compelled Jon and Chris to go against the grain of society and follow their dreams. With fewer and fewer â€Å"New Frontiers† these two were forced to resort to one of the last unconquered regions of the world, Alaska. It was there that they faced their fears and overcame hardships to succeed. In conclusion I think that one of the reasons Krakauer decided to write about Chris McCandless is the fact that he found so many disturbing coincidences  about his own life that he felt obligated to tell Chris’s story. I think it is quite possible Jon feels guilty about having survived when Chris died. Either way, I think both men were success full even though they both had very different goals and outcomes. Works Cited Outdoorclub. 01 Mar. 2005 . Wayne, Bennett. Men of the Wild Frontier. Champaign: Garrard Publishing Company, 1968. Weinberg, Albert. manifest Destiny. Baltimore: Johns Hopkins Press, 1935.

Mazda Case, Advertisment And Promotion

1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protà ©gà © and MAZDA6. How is each IMC element used to market automobiles? The role of integrated marketing communications in the marketing of automobiles such as the Mazda Protà ©gà © and MAZDA6 had a major impact of Mazda as a company. For each car (model), they made an exhaustive market research, they studied what were the best channels to deliver a message and what was the market looking for.Establishing market objectives that Mazda wanted was to increase their sales by repositioning the Protà ©gà © model and the brand as a whole, giving it a new younger look. Mazda targeted people around 20-30, who wanted something hip, fun and new but at the same time reliable and affordable. When they launch the Mazda6 the campaign targeted a different market because it was a new model. They wanted people that were different from the other car models that they had in the market, a person that was looking for luxury and comfort.The Integrated Marketing Communications plan for the protà ©gà © tried to position it as a car for the youth, playful and hip, something different for the market, the other brands were not considering the needs of young women. Mazda tried to market the Mazda6 as a refined, sporty car, for a more mature audience who were looking for luxury. The marketing mix was strategy, which promoted the car in all the channels the target market most likely visit.Evaluation of the campaign: after proving the campaign of the protà ©gà © they made some adjustments to the IMC plan, developing a stronger campaign and finding in the way the motto of the whole brand, Zoom-Zoom. 2. Evaluate Mazda’s decision to drop the â€Å"Get in. Be Moved’ tagline for the Protà ©gà © and adopt the ‘Zoom-Zoom† theme for its advertising. Mazda’s decision to drop the â€Å"Get In. Be Moved’ tagline for the Protegà © and adop t the â€Å"Zoom-Zoom† theme for its advertising was a great idea. It made it easier to identify with the brand. Customers could not identify with the â€Å"Get In.Be Moved† when Mazda rolled out with the â€Å"Zoom-Zoom† them. They could not use both ads because it was sending two different messages to their customers. When Mazda first came out with the â€Å"Zoom-Zoom† ad it was just for one car model. We think it was a great idea that they made it unison across the line for all their car brands. Once someone here the â€Å"Zoom-Zoom† they could identify with the brand. 3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6?MAZDA6 was thought as one of the most important launches in Mazda’s history. It competes the mid-size segment of automobile market where most cars sell for around $25,000. MAZDA6’s target custom er in this segment is a mid-30s car enthusiast, although not to the extreme, who lives an active lifestyle. The advertising strategy used by Mazda Company should focus on those target customers. From the positive side, the advertising strategy for the MAZDA6 is that it departed from the approach used for the Protà ©gà ©, as it involved what the company describes as a â€Å"more mature† effort.The strategy used by Mazda for the MAZDA6 utilized a heavily integrated communications program. Print advertising accounted for 12 percent of the overall budget with ads being run in â€Å"enthusiast† magazines as well as in lifestyle magazines and newspapers. However, from the negative side, the advertising strategy for the MAZDA6 is that the advertising failed to highlight the difference between MAZDA6 and the sedans under other brand such as Honda. Customers may have knowledge about the MAZDA6 are less mature than the Protà ©gà ©.From their advertising, it will let customer s feel unsure about both the Protà ©gà © and MAZDA6, if the â€Å"Zoom-Zoom† line showed up in the campaigns. Also, the advertising has broadly printed. The advertising is not precise enough on MAZDA6’s target customers, if the advertising was used on ESPN. The target customer of ESPN may conflict with the decision to use a more mature and less playful approach for the MAZDA6. In all, the strategy Mazda is using to advertise the new MAZDA6 sports sedan was unable to fully satisfy with its mission. I do not agree with the decision to use a more mature and less playful approach for the MAZDA6.First of all, the new MAZDA6 is sports sedan. Both MAZDA6 and Protà ©gà © are highly similar to each other in performance. Meanwhile, compared with MAZDA6’s competitors, the decision to use a more mature and less playful approach for the MAZDA6 is almost the same to others. The MAZDA6 is difficult to be recognized by customers. Also, the MAZDA6’s target customers a re the mid-30s. This mid-30s generally consists of mature and playful. If the decision is about using a more mature and less playful approach for the MAZDA6, its target customers  may be mid-40s instead of mid-30s.Therefore, I do not agree with the current decision to use a more mature and less playful approach for the MAZDA6. 4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? If I had to give some recommendations at Mazda’s people about the marketing communication strategy they need to follow, I could given to them the below suggestions: Mazda needs to be focused individual to everyone target group that they want to be addressed.Every car is not for everyone, so they need to use different ways to attract different group of people. Mazda need to separate the marketing plans, depending the average wage of the consumers, the age, the sex, the lifestyle, and the country that they want to sell a model or the season. Mazda needs to be part of the people’s life. The only way to achieve that is to try hard to promote its product as much they can with no stop for long time. Mazda’s people need to use the TV commercial and the ads to play in the screen hours that the consumers are home and can watch them.They need to use social media via Internet and â€Å"share† their products online. In our days the majority of the people, it doesn’t matter the age use the Internet and they affected from that. Also, they can use blogs online to express new ideas about their models or to ask about people opinion. Furthermore, Mazda can inform the old customers or people who haven’t tried yet the experience of this brand with newsletters at their homes, about news from the car market and specific for the Mazda Company.To continue with, Mazda can try to â€Å"invite† people who used in the past Mazda or new customers for seminars and talk to them about new models and new technology. Also, they can give them the chance for test drive in new cars with no any cost. The secret of the successful marketing communication strategy is the motivation and the trust that you can transfer to the consumers inside your promotion and your advertisement. That is not easy and takes time and need a lot of patient from Mazda to achieve this goal. Mazda Case, Advertisment And Promotion Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protege and MAZDA6. How is each IMC element used to market automobiles? The role of integrated marketing communications in the marketing of automobiles such as the Mazda Protege and MAZDA6 had a major impact of Mazda as a company. For each car (model), they made an exhaustive market research, they studied what were the best channels to deliver a message and what was the market looking for.Establishing market objectives that Mazda wanted was to increase their sales by repositioning the Protege model and the brand as a whole, giving it a new younger look. Mazda targeted people around 20-30, who wanted something hip, fun and new but at the same time reliable and affordable. When they launch the Mazda6 the campaign targeted a different market because it was a new model. They wanted people that were different from the other car models that they had in the market, a person that was loo king for luxury and comfort.The Integrated Marketing Communications plan for the protege tried to position it as a car for the youth, playful and hip, something different for the market, the other brands were not considering the needs of young women. Mazda tried to market the Mazda6 as a refined, sporty car, for a more mature audience who were looking for luxury. The marketing mix was strategy, which promoted the car in all the channels the target market most likely visit.Evaluation of the campaign: after proving the campaign of the protege they made some adjustments to the IMC plan, developing a stronger campaign and finding in the way the motto of the whole brand, Zoom-Zoom. 2. Evaluate Mazda’s decision to drop the â€Å"Get in. Be Moved’ tagline for the Protege and adopt the ‘Zoom-Zoom† theme for its advertising. Mazda’s decision to drop the â€Å"Get In. Be Moved’ tagline for the Protege and adopt the â€Å"Zoom-Zoom† theme for it s advertising was a great idea. It made it easier to identify with the brand.Customers could not identify with the â€Å"Get In.  Be Moved† when Mazda rolled out with the â€Å"Zoom-Zoom† them. They could not use both ads because it was sending two different messages to their customers. When Mazda first came out with the â€Å"Zoom-Zoom† ad it was just for one car model. We think it was a great idea that they made it unison across the line for all their car brands. Once someone here the â€Å"Zoom-Zoom† they could identify with the brand. 3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6MAZDA6 was thought as one of the most important launches in Mazda’s history. It competes the mid-size segment of automobile market where most cars sell for around $25,000. MAZDA6’s target customer in this segment is a mid-30s car enth usiast, although not to the extreme, who lives an active lifestyle. The advertising strategy used by Mazda Company should focus on those target customers. From the positive side, the advertising strategy for the MAZDA6 is that it departed from the approach used for the Protege, as it involved what the company describes as a â€Å"more mature† effort.The strategy used by Mazda for the MAZDA6 utilized a heavily integrated communications program. Print advertising accounted for 12 percent of the overall budget with ads being run in â€Å"enthusiast† magazines as well as in lifestyle magazines and newspapers. However, from the negative side, the advertising strategy for the MAZDA6 is that the advertising failed to highlight the difference between MAZDA6 and the sedans under other brand such as Honda. Customers may have knowledge about the MAZDA6 are less mature than the Protege.From their advertising, it will let customers feel unsure about both the Protege and MAZDA6, if the â€Å"Zoom-Zoom† line showed up in the campaigns. Also, the advertising has broadly printed. The advertising is not precise enough on MAZDA6’s target customers, if the advertising was used on ESPN. The target customer of ESPN may conflict with the decision to use a more mature and less playful approach for the MAZDA6. In all, the strategy Mazda is using to advertise the new MAZDA6 sports sedan was unable to fully satisfy with its mission. I do not agree with the decision to use a more mature and less playful approach for the MAZDA6.First of all, the new MAZDA6 is sports sedan. Both MAZDA6 and Protege are highly similar to each other in performance. Meanwhile, compared with MAZDA6’s competitors, the decision to use a more mature and less playful approach for the MAZDA6 is almost the same to others. The MAZDA6 is difficult to be recognized by customers. Also, the MAZDA6’s target customers are the mid-30s. This mid-30s generally consists of mature and pl ayful.If the decision is about using a more mature and less playful approach for the MAZDA6, its target customers  may be mid-40s instead of mid-30s. Therefore, I do not agree with the current decision to use a more mature and less playful approach for the MAZDA6. 4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? If I had to give some recommendations at Mazda’s people about the marketing communication strategy they need to follow, I could given to them the below suggestions: Mazda needs to be focused individual to everyone target group that they want to be addressed.Every car is not for everyone, so they need to use different ways to attract different group of people. Mazda need to separate the marketing plans, depending the average wage of the consumers, the age, the sex, the lifestyle, and the country that they want to sell a model or the season. Mazda needs to be part of the peopleâ₠¬â„¢s life. The only way to achieve that is to try hard to promote its product as much they can with no stop for long time. Mazda’s people need to use the TV commercial and the ads to play in the screen hours that the consumers are home and can watch them.They need to use social media via Internet and â€Å"share† their products online. In our days the majority of the people, it doesn’t matter the age use the Internet and they affected from that. Also, they can use blogs online to express new ideas about their models or to ask about people opinion. Furthermore, Mazda can inform the old customers or people who haven’t tried yet the experience of this brand with newsletters at their homes, about news from the car market and specific for the Mazda Company.To continue with, Mazda can try to â€Å"invite† people who used in the past Mazda or new customers for seminars and talk to them about new models and new technology. Also, they can give them the cha nce for test drive in new cars with no any cost. The secret of the successful marketing communication strategy is the motivation and the trust that you can transfer to the consumers inside your promotion and your advertisement. That is not easy and takes time and need a lot of patient from Mazda to achieve this goal.

Deception Point Page 19

Rachel found herself uncharacteristically tongue-tied. Sensory overload was setting in†¦ the habisphere, the meteorite, the secrets, finding herself unexpectedly face-to-face with a television star. â€Å"I'm surprised to see you here,† she said, attempting to recover. â€Å"When the President told me he'd recruited civilian scientists for authentication of a NASA find, I guess I expected†¦ † She hesitated. â€Å"Real scientists?† Tolland grinned. Rachel flushed, mortified. â€Å"That's not what I meant.† â€Å"Don't worry about it,† Tolland said. â€Å"That's all I've heard since I got here.† The administrator excused himself, promising to catch up with them later. Tolland turned now to Rachel with a curious look. â€Å"The administrator tells me your father is Senator Sexton?† Rachel nodded. Unfortunately. â€Å"A Sexton spy behind enemy lines?† â€Å"Battle lines are not always drawn where you might think.† An awkward silence. â€Å"So tell me,† Rachel said quickly, â€Å"what's a world-famous oceanographer doing on a glacier with a bunch of NASA rocket scientists?† Tolland chuckled. â€Å"Actually, some guy who looked a lot like the President asked me to do him a favor. I opened my mouth to say ‘Go to hell,' but somehow I blurted, ‘Yes, sir.'† Rachel laughed for the first time all morning. â€Å"Join the club.† Although most celebrities seemed smaller in person, Rachel thought Michael Tolland appeared taller. His brown eyes were just as vigilant and passionate as they were on television, and his voice carried the same modest warmth and enthusiasm. Looking to be a weathered and athletic forty-five, Michael Tolland had coarse black hair that fell in a permanent windswept tuft across his forehead. He had a strong chin and a carefree mannerism that exuded confidence. When he'd shaken Rachel's hand, the callused roughness of his palms reminded her he was not a typical â€Å"soft† television personality but rather an accomplished seaman and hands-on researcher. â€Å"To be honest,† Tolland admitted, sounding sheepish, â€Å"I think I was recruited more for my PR value than for my scientific knowledge. The president asked me to come up and make a documentary for him.† â€Å"A documentary? About a meteorite? But you're an oceanographer.† â€Å"That's exactly what I told him! But he said he didn't know of any meteorite documentarians. He told me my involvement would help bring mainstream credibility to this find. Apparently he plans to broadcast my documentary as part of tonight's big press conference when he announces the discovery.† A celebrity spokesman. Rachel sensed the savvy political maneuverings of Zach Herney at work. NASA was often accused of talking over the public's head. Not this time. They'd pulled in the master scientific communicator, a face Americans already knew and trusted when it came to science. Tolland pointed kitty-corner across the dome to a far wall where a press area was being set up. There was a blue carpet on the ice, television cameras, media lights, a long table with several microphones. Someone was hanging a backdrop of a huge American flag. â€Å"That's for tonight,† he explained. â€Å"The NASA administrator and some of his top scientists will be connected live via satellite to the White House so they can participate in the President's eight o'clock broadcast.† Appropriate, Rachel thought, pleased to know Zach Herney didn't plan to cut NASA out of the announcement entirely. â€Å"So,† Rachel said with a sigh, â€Å"is someone finally going to tell me what's so special about this meteorite?† Tolland arched his eyebrows and gave her a mysterious grin. â€Å"Actually, what's so special about this meteorite is best seen, not explained.† He motioned for Rachel to follow him toward the neighboring work area. â€Å"The guy stationed over here has plenty of samples he can show you.† â€Å"Samples? You actually have samples of the meteorite?† â€Å"Absolutely. We've drilled quite a few. In fact, it was the initial core samples that alerted NASA to the importance of the find.† Unsure of what to expect, Rachel followed Tolland into the work area. It appeared deserted. A cup of coffee sat on a desk scattered with rock samples, calipers, and other diagnostic gear. The coffee was steaming. â€Å"Marlinson!† Tolland yelled, looking around. No answer. He gave a frustrated sigh and turned to Rachel. â€Å"He probably got lost trying to find cream for his coffee. I'm telling you, I went to Princeton postgrad with this guy, and he used to get lost in his own dorm. Now he's a National Medal of Science recipient in astrophysics. Go figure.† Rachel did a double take. â€Å"Marlinson? You don't by any chance mean the famous Corky Marlinson, do you?† Tolland laughed. â€Å"One and the same.† Rachel was stunned. â€Å"Corky Marlinson is here?† Marlinson's ideas on gravitational fields were legendary among NRO satellite engineers. â€Å"Marlinson is one of the President's civilian recruits?† â€Å"Yeah, one of the real scientists.† Real is right, Rachel thought. Corky Marlinson was as brilliant and respected as they came. â€Å"The incredible paradox about Corky,† Tolland said, â€Å"is that he can quote you the distance to Alpha Centauri in millimeters, but he can't tie his own necktie.† â€Å"I wear clip-ons!† a nasal, good-natured voice barked nearby. â€Å"Efficiency over style, Mike. You Hollywood types don't understand that!† Rachel and Tolland turned to the man now emerging from behind a large stack of electronic gear. He was squat and rotund, resembling a pug dog with bubble eyes and a thinning, comb-over haircut. When the man saw Tolland standing with Rachel, he stopped in his tracks. â€Å"Jesus Christ, Mike! We're at the friggin' North Pole and you still manage to meet gorgeous women. I knew I should have gone into television!† Michael Tolland was visibly embarrassed. â€Å"Ms. Sexton, please excuse Dr. Marlinson. What he lacks in tact, he more than makes up for in random bits of totally useless knowledge about our universe.† Corky approached. â€Å"A true pleasure, ma'am. I didn't catch your name.† â€Å"Rachel,† she said. â€Å"Rachel Sexton.† â€Å"Sexton?† Corky let out a playful gasp. â€Å"No relation to that shortsighted, depraved senator, I hope!† Tolland winced. â€Å"Actually, Corky, Senator Sexton is Rachel's father.† Corky stopped laughing and slumped. â€Å"You know, Mike, it's really no wonder I've never had any luck with the ladies.† 22 Prize-winning astrophysicist Corky Marlinson ushered Rachel and Tolland into his work area and began sifting through his tools and rock samples. The man moved like a tightly wound spring about to explode. â€Å"All right,† he said, quivering excitedly, â€Å"Ms. Sexton, you're about to get the Corky Marlinson thirty-second meteorite primer.† Tolland gave Rachel a be-patient wink. â€Å"Bear with him. The man really wanted to be an actor.† â€Å"Yeah, and Mike wanted to be a respected scientist.† Corky rooted around in a shoebox and produced three small rock samples and aligned them on his desk. â€Å"These are the three main classes of meteorites in the world.† Rachel looked at the three samples. All appeared as awkward spheroids about the size of golf balls. Each had been sliced in half to reveal its cross section. â€Å"All meteorites,† Corky said, â€Å"consist of varying amounts of nickel-iron alloys, silicates, and sulfides. We classify them on the basis of their metal-to-silicate ratios.† Rachel already had the feeling Corky Marlinson's meteorite â€Å"primer† was going to be more than thirty seconds.

Hart-Devlin Debate Term Paper Example | Topics and Well Written Essays - 2250 words

Hart-Devlin Debate - Term Paper Example They often defined right or wrong in the society, and people often stand to those principles. The law is not enacted when one is not moral or does not act in a certain moral way. The reparations of not being moral are often individual. Morality and laws often contradict in their formation and implementation. Moralities develop after a while, are not easy to alter, and are often a mindset that people have. Laws on the other hand, are easily amended and do not require a lot of time. The well-known debate between hart and Devlin addressed the relationship between law and principles. The debate sought to address several issues in criminal law. The issues at hand are mainly how homosexuality was a part of criminal law (Curzon pg 36). Laws and morality have been debated on for many years. The line between the two is often thin, and some morals turn out to be ethical issues. Laws are often enforced by the administration of a country. Morals on the other hand, are often supported by the admi nistration but by the society at large. In 1957, the Wolfenden commission met to discuss a few issues. The committee aimed at decriminalization homosexual activities of men who acted in private. The debate questioned the relations that existed between morality and the law. The commission members questioned the extent to which criminal law was limited immensely. They did not understand how morality and criminal law intertwined. The commission had an extremely weighty argument that formed the basis of the debate to date (Lee pg 160). Devlin’s view The commission felt that if the actions of an individual did not harm the society then the offence was not significant. They felt the law would be justified to allow liberty of preferences even though the actions were considered immoral by the society. According to the committee, the role of the legal system consisted of defending the members of the society. The court was to protect the rights of the public from unpleasant and harmful acts. The court has no right to enforce any form of moral decision on an individual (Lee pg 161).What an individual does is purely personal, and no one has the right to interfere. There are various categories of harm in the society. It is not a criminal offence to hurt a person’s feeling. Devlin did not agree with this report and published an article to disclaim this. He argued that the law was not only meant for persons but for the public at large. The society has a lot of people, and it needs protection. The needs of an individual are less than society’s. The society morals cannot be compromised because of the rights of one individual in society. He argued that morality should come on its own. Devlin asserted that principles ought to stem from a sober mind what should be done to improve the society at large (Curzon pg 43). The society has the biggest role to play in the governing of the country. One individual’s actions affect the society at large. The action s of such individuals should therefore, be taken into account and in protecting the rights of one individual, lawmakers risk tarnishing the reputation of the society. In Devlin’s view, lawmakers have to consider a person’s liberty. They also have to take into account the fact that the society is constantly changing. The way the public views social customs and the liberty of an individual to act in private is also changing. Not everyone accepted the thought that Devlin had and one person in particular sought to challenge the thought. The man who challenged this thought went by the name Hart. He did not agree with what Devlin had said and responded through a radio broadcasting. He later published an article in the magazine in contradiction to Devlin’

People should be vegetarian when possible to avoid animal cruelty Essay

People should be vegetarian when possible to avoid animal cruelty - Essay Example But most of moral grounds for refusal of meat are untenable, so the main idea of this work is to refute some moral basis of vegetarianism. On the traditional position, justification of vegetarianism was in terms of animal welfare, happiness, rights and so on. In recent years another type of justification has been given: vegetarianism has been justified in terms of human suffering, rights etc. What seems to be absent in recent vegetarian arguments, is any consideration of animals. Moral vegetarianism has been constructed as a view that there is a prima facie duty not to eat meat or animal products, but this duty cannot be absolute one, as there are certain situations when it can be overruled. For instance, in the situations when killing animals and eating them is the only way to survive, the animal life will be less valuable anyway. (Martin, 14) Supporters of vegetarianism justify the need for this phenomenon, using arguments of the major world religions. They argue that some religions prescribe care for animals. For example, Judaism asserts that man is given the power to dispose the whole world, as on the top of the hierarchy the human is, and below are the inanimate environment, flora and fauna. Each subsequent stage exists due to absorption of the lower. Each of the lower can grow to higher, becoming a part of him. The grass grows from land, cow eats grass, people eat cows. Thus, the food is not just the destruction of the lower, but a step to development for it. Moreover, we all live in a â€Å"dog eats dog† world and eating meat is an inevitability of society. Another argument of meat-eating enemies is the question "Who are you to kill an animal for own profit?". With all the compassion to animals, it borders with unreasonable extreme of putting the animal on one level with a man. History proves that the one, who begins to treat the animal as

Reaesrch Analysis Research Paper Example | Topics and Well Written Essays - 1250 words

Reaesrch Analysis - Research Paper Example This was necessary in order to ascertain the accuracy of data and help in statistical analysis. On the part of Kramer, et al. (2008), they adopted randomized or true experiment research design in their study. It had a double blinded trial with placebo controlled comparison between children aged below six years using acetaminophen and ibuprofen. In these two groups, the two medications were alternated with placebo in order to check whether there was a 0.6o C difference between the groups. The rationale for designing this study in this way was so as to check temperature differences between the two groups under study. As such, it was proper because they were checking on the efficacy of these two antipyretic drugs. Link between the Research purpose/question and Design There is a definite link between the research question and design in the study carried out by Britz, J. A., & Dunn, K. S. (2010). The aim of this study was to check on quality of life of patients with heart failure in relat ion to deficits that occasionally arise from healthcare provision. According to Newell & Burnard (2006), data that is used in any scientific study should be collected or based on parameters that are a reflection of the desired outcome. In this regard, the data was collected from three different sources which touched on quality of life. In order to make the design more elaborate, personal data of the patients such as age was also incorporated into the study. The same is true for the study undertaken by Kramer, et al. (2008) who were trying to find the efficacy of two antipyretic drugs. From practice, it is clear that these two drugs acetaminophen and ibuprofen are commonly used interchangeably by pediatricians to handle fever problems in children. However, there have been doubts about their efficacy when used together. To check on these doubts, it was necessary to use a controlled double placebo randomized study design. Intervention in Each Study There were no interventions in both t he studies. The Independent and Dependent Variables In the study undertaken by Britz, J. A., & Dunn, K. S. (2010), the dependent variable is quality of life whereas the independent variables were specific self-care deficits. In this study, there was no blinding because it was a descriptive study that relied mostly on data from other sources. According to Newell & Burnard (2006), descriptive studies usually use data from other sources as opposed to data that is measured scientifically in a study. In this regard, the data were either obtained from the patients through questionnaires or from charts of patients. On the other hand, the study by Kramer, et al. (2008) had temperature as the dependent variables whereas efficacy of acetaminophen and ibuprofen was the independent variable. In this study, there was blinding on both groups under study since both of them were using the two drugs. In each group, the participants were supposed to be put on one of the drugs and placebo according to the required dosage prescribed. Each group was assigned a specific drug which was supposed to be administered alternating with the placebo. The pharmacist who administered the drugs to both the groups was not blinded and therefore knew what medication each group was being given and the schedule being followed. However, for the children, their parents and guardians were blinded as to which regimen was being administered to the subjects.

Discuss the reasons why we need a regulatory framework for financial Essay

Discuss the reasons why we need a regulatory framework for financial reporting. What are the advantages and disadvantages of making accounting rules by law as opposed to using IASB standards - Essay Example Due to globalization, many UK companies are now acquiring subsidiary companies in other countries, which function under different financial parameters and there may be a need to modify the existing regulatory and financial frameworks (Haller and Walton, 2003). When different financial accounting standards exist in different countries, it may be necessary to harmonize them and this can only be achieved through modification of the financial regulatory networks. In this context, a report published by the Institute of chartered accountants in Scotland offers the view that the current position in the context of globalization is such that there is an â€Å"ever increasing volume of accounting rules†, which is not sustainable in the long run (ICAS, 2006:2). It’s only principles based accounting is likely to be beneficial Domestic law and regulation has changed in different ways. First, the London Stock exchange was once self regulatory but it is no longer the Listing authority within the U.K. The UKLA (UK Listing Authority) which is a part of the Financial Services Authority (FSA) is now the responsible authority for this purpose. Second, professional bodies which are a part of the UK Accountancy profession, have set up their own private regulatory framework – the Accountancy Foundation – to provide independent oversight of their auditing standards, ethical standards and regulatory activities, including disciplinary procedures. New regulations have also been issued in respect of limiting the remuneration paid to directors and the Companies Act has also been modified (Fearnley and Hines, 2003). These changes in the domestic law mean that the framework which existed earlier and was largely self-regulatory may no longer be adequate. Bullen and Crook (2005) have explained why a conceptual framework is needed. Both the FSAB and IASB, share a common goal of ensuring that their standards are â€Å"principles

Identification of Activities Area of Coca-Cola Assignment

Identification of Activities Area of Coca-Cola - Assignment Example The Coca-Cola Company mainly operates through a global franchise based distribution system in which the company manufactures the drinks and the syrup concentrates and sells them through various bottlers across the world in their own exclusive regions. Also, the company owns a single anchor bottling company in North America known as Coca-Cola Refreshments. The current Chief Executive Officer of the company is Muhtar Kent. The stocks of the Coca-Cola Company are listed in reputed stock exchanges like the New York Stock Exchange (NYSE) and are major components of popular market indices like Standard & Poor 500, DJIA, the Russell 1000 Growth Stock Index and the Russell 1000 index. The Coca-Cola Company has strived to attain an adequate amount of sustainability in its operations across the world. However, the company has been involved in a number of lawsuits and criticisms related to many unethical practices and human rights violation over the years of its operations. The company has been alleged with discriminatory and monopolistic practices by many social activist groups, governments, and other stakeholder groups. The lawsuits filed against the Coca-Cola Company regarding these discriminatory and unethical practices have resulted in the company being forced to alter many of its business practices, indulge more into different kinds of Corporate Social Responsibility (CSR) activities and introduce new concepts and practices related to the business processes of the company across the world. There have been continuous criticisms against the relation of the Coca-Cola Company with the United States and Middle East foreign policies. A major area in which the Coca-Co la Company has faced severe allegations and criticisms is in its operations in the developed countries like India. The allegations like the presence of pesticide residues in the beverages manufactured by Coca-Cola and water wastage in the operations of the company led to the drop in sales of Coca-Cola products in India by more than 11%. The company has always faced a number of criticisms related to the environmental harms of its business activities.

Management Decision Making Assignment Example | Topics and Well Written Essays - 5500 words

Management Decision Making - Assignment Example It is seen that communication does not follow the proper hierarchy. It is a large organization comprising big information channels. There is a general tendency among employees to bypass their superiors and communicate with their heads directly because he is from the same company. This is a major communication issue as it leaves the supervisors unaware of important information. This creates problems for them in coordinating activities of subordinates. The project tries to analyze the situation using Viable Systems Model (VSM) under the present structure of the organization. Having done this, it tries to look at the other issues that the organization has been facing. A big part of the problem can be attributed to the cultural issues arising out of the fact that the company is owned by three shareholders from three different countries. This is considered to be the minor metaphor. The project then presents the reasons why the above two problems have been chosen as the major and minor met aphors respectively. A particular methodology has been chosen from the system of systems methodologies and the choice for the same has also been justified. Finally, Senge’s five disciplines have been applied to this organization along with examples showing how each weakness can be converted to strength. The project talks about a big organization which has a number of business divisions. The business divisions are distributed among three different shareholders from three different companies. These are well-known companies established in three different countries. The major metaphor looks into the communication problems existing in the organization. The main problem exists in the communication channel in the organization. It is seen that in spite of the presence of a proper hierarchy, employees in the organization tend to bypass their supervisor and communicate with the second level in the organization.

Marginal Revolution Research Paper Example | Topics and Well Written Essays - 1250 words

Marginal Revolution - Research Paper Example In his treatment of the concept of human wants, we see a different connotation from that realized from Walras who showed no particular interest in that aspect and Jevons who viewed a want as a balance between the physical and mechanical forces of humanity. Walras and Jevons addressed the aspect of exchange of goods and services as the exchange between equivalents. Menger, on the other hand, felt that it was improper to regard quantities as equivalents in the subjective sense. On this account it is realized that Menger’s theory, unlike Walras’ and Jevons,’ could not effectively explain the concept of pricing. Menger did not, however, ignore the concept of price arbitrarily (Black 67). It was out of the feeling that price as an exchange measure was simply a superficial demonstration of much complex forces at play. Menger appears different from his two contemporaries given that he treats his theory in a way that is much connected to the real word. Therefore, unlike Jevons and Walras, he does not want to present his cases in grounded mathematical connotations which are quite common in mainstream economics. It is at this point that the Austrian School of thought began to emerge with Menger being the founder (Bellet 78). Menger wanted to relate his theory to the real world as much as possible. To him, this could only be facilitated by avoiding the representations of equilibrium as was common in the works of the other two economists. However, Menger was well aware of the possibility of attaining equilibrium levels in the real world. His concern was nevertheless on the impediments that would alter such an eventuality. Hence, he opted to take a new orientation with regard to equilibrium and disequilibrium. The greatest difference of Menger from Jevons and Walras lies in his (Menger) omission of integral and classical calculus from his works. Though he knew mathematics, he totally took a different turn with regard to the use of mathematics in economi cs. To him, mathematics should only be a subsidiary way of advancing economic knowledge but not as the central device of communicating economics. His different orientation in that respect was the main genesis behind the Austrian School of thought where economics is normally treated in theoretical means. The Austrian school was, therefore, developed directly from the different vies that Menger held in the practice of economics. Menger felt that economic inquiry should be conducted through the study of economic phenomena and realities in order to unearth the facts and not through the use of abstract mathematics which to him could not really bring the ideas into focus. In his works, Walras feels that through the construction of simultaneous equations to represent the marginal utility principle, the ultimate behavior of man could easily be traced. Much of that notion was shared by Jevons who also advocated the use of calculus and mathematical formulae in the understanding of economic be havior. To Menger, the object of economic inquiry was to bring into focus the behavior of man in all respects of life, a goal that could not be achieved through mathematics. The socialist arguments that were further grounded in the Austrian School of thought were mainly originally connected by Menger through his approach of economics. Ludwig Von Mises was most influenced by the works of Menger with respect to

Global warming and immigration Essay Example for Free

Global warming and immigration Essay Climate change is the long term alteration of global weather patterns particularly temperature and storm activity which occur as a result of the greenhouse effect. With scholars predicting deterioration in global environmental conditions in the 21st century, we must focus our attention on the implications this situation will have particularly to human population and settlement. The resulting displacement has led to a rise in â€Å"environmental refugees† as more communities leave their homes in search of alternative sources of livelihood. (Ketel, 2004, p. 2) Immigration due to Global warming A study by the United Nations reveals that human migration caused by global warming is expected to surpass all previous displacements. The effects of flooding, desertification and environmental pollution are partly or wholly credited to global warming (Ketel, 2004, p. 15). In countries such as Zimbabwe and Bangladesh which experience perennial flooding, community based and non-governmental organizations are collaborating with the local communities to raise awareness on disaster preparedness and disaster management practices. The Zimbabwe Case study Most of north and eastern Zimbabwe has been demarcated as flood prone areas, particularly the districts of Mzarabani and Guruve located within the low lying Zambezi basin. Initially, these areas were sparsely populated due to adverse environmental conditions that rendered them uninhabitable. However after realizing that the area had a high economic potential, the government opened it up for agricultural exploitation and settlement a condition that has exposed its inhabitants to floods and mudslides. Successful undertakings Since 2008, the International Organization for Migration (IOM) has participated in relief efforts to provide assistance to families in these areas such as providing blankets, tarpaulins, mosquito nets and water purifying tablets as well as coordinating information on the number of displaced people and where they have been resettled. Community based projects have been initiated aimed at empowering the local community with the skills to withstand flooding thereby mitigating its effects. Structural measures were aimed at constructing dams and channels to control run-off during the rainy season while non-structural measures focused on resettlement, forecasting and setting aside areas to settle the displaced. (Madamombe, 2005, p. 18) In early 2007, such efforts bore fruit as hundreds of families were safely evacuated into Arda Estates of Mzarabani District following devastating floods that swept away over 600 homesteads in Chadereka Village. The displaced families were then allocated small plots within the Estates for subsistence farming while the remainder had to rely on handouts from NGOs such as Catholic Development Commission (CADEC) and IOM. Assistance required in undertaking program These projects required some level of assistance in the form of multi-sectoral meetings on flood management, funding, campaigns and governmental legislation on disaster management. The Zimbabwe government introduced the Civil Protection Act, the Water Act (1998) and the Emergency Preparedness and Disaster Management Act each aimed at addressing an action plan of action for disaster management/mitigation. Zimbabwe is also a member of the Zambezi Action Program (ZACPRO), an initiative which aims to integrate all countries lying within the Zambezi basin to utilize it as a shared resource. However, each country follows its own policy on managing its portion of the Zambezi basin. (Madamombe, 2004, p. 3) Shortcomings The Zimbabwe government faced a variety of hurdles in its resettlement efforts; inadequate funding, disease, resistance from local families and logistical barriers. The government’s expenditure on disaster management is quite minimal and hence in a major catastrophe, private sector and international community would have to be approached for assistance. (Madamombe, 2005, p. 20) Since resettlement is a recurrent process, most displaced families returned to their homes preferring to risk another flood than surrender their dignity and independence by living in resettlement camps. Conflicts due to poor vetting of displaced persons led to undeserving cases receiving handouts while the genuine cases remained in despair and uncertainty. Greater effort is therefore required in undertaking civic education to curtail the humanitarian situation from spiraling out of control. References Ketel, H. (2004). Global Warming and Human Migration: Climate Change, Human Systems and Policy. Oxford, UK: Eolss Publishers. Madamombe, E. (2004) Zimbabwe: Flood Management Practices Selected Flood prone areas Zambezi Basin. Switzerland: World Meteorological Organization/Global Water Partnership. Madamombe, E. (2005). Associated Programme on Flood Management: Overview Situation Paper on Flood Management Practices. Switzerland: World Meteorological Organization/Global Water Partnership.

Lord of the Flies Essay Example for Free

Lord of the Flies Essay ​Evil is a characteristic that describes a person as being morally wrong or bad, immoral and/or causing suffering for others. Evil in the book Lord of the Flies by William Golding was an inborn trait of mankind. In this book, evil was seen as a main theme throughout the whole story. Golding saw no hope for mankind and believed that evil is always in mankind and sooner or later it will be expressed and no longer be subdued by civilization. The Lord of the Flies is a book about a group of children (some very young), who become stranded on an uninhabited island with no adults. They are on this island due to a plane crash during a war that they were in. From the beginning of this story until the end, one sees a transformation of the children from a well-organized, diplomatic civilized group into an evil group of murderous blood thirsty savages. At the very beginning of this story, the children seemed well mannered and organized. They called a conch they found to gather the survivors. The only event that showed the boys’ inherent â€Å"evil† or jealously was the power struggle between Jack and Ralph for chief. Jack thought he should have been leader because he was chapter chorister. â€Å"I ought to be Chief, said Jack with simple arrogance, because I’m chapter chorister and head boy† (22). The children did the diplomatic thing and decided to put it to a vote. All of the children exspect Jack and the chorister boys elected Ralph. This event builds to Jack resenting Ralph throughout the story. Jack also tried to gain power later on in the story. As the story progresses so do the intensity of the evil acts of the children. One of these acts of â€Å"evil† from the children was their attitude toward Piggy, the over-weight, intelligent boy with asthma and glasses. Piggy became the victim of continuous bullying and neglect. A few example of this was when they called him fatty, piggy and wont let him speak and they won’t listen to him too, â€Å"Shut up, Fatty†¦He’s not fatty, cried Ralph, his real name’s Piggy†¦A storm of laughter arose and even the tiniest child joined in† (21). Another event that showed their rising evil ways is when Ralph, Jack and Simon explored the island, to decide if it is an island and/or it is uninhabited . On this adventure they saw a small, defenseless baby pig caught by â€Å"creepers†. Jack took out his knife and prepared to slaughter the piglet but couldn’t do it and allowed the piglet to go free. Jack had probably never killed anything before so the thought of ending a living thing’s life so to much for him. Afterwords Jack promised that the pig won’t be so lucky next time. Jack said this so he wouldn’t seem weak to the other children. Around the middle of the book Jack kept good on his promise, when his hunters and he slaughtered a piglet and chanted, â€Å"Kill the pig, cut her throat. Spill her blood† (69). There are also symbolisms in this story what expressed mankind’s inherited evil. The beastie in this story symbolized mankind’s inherited evil. Out of all the children, Simon is the only one who truly understood that. At one point in the book they even believed they (Sam and Eric) saw the beastie up on top of the mountain. When Jack and Ralph along with others go see the beastie they too start to believe in it. This leads to an increase in fear of the beastie (themselves). Also Ralph’s and Jack’s power struggle intensifies due to their increasingly differing wants and views. Ralph wants to be rescued but Jack’s only true desire is to hunt, kill, make fun of Piggy and become Chief with total power. Later on the children, all but Piggy, Sam and Eric are corrupted (by food) to join Jack’s tribe of savages. The turning point of their transformation into evil, savages was at Jack’s feast. At this feast the children were chanting, dancing an d reenacting the butchering of a defenseless piglet. When Simon, who represents natural human goodness (Jesus), is â€Å"accidentally† massacred by all of the children (expect Piggy). This event showed the innate human evil disrupting childhood innocence and just how far children are willing to go. ​ The event that showed total loss of civilization and the establishment of savages in this book was when Piggy was killed by Roger and the conch shell which symbolized civilization is broken. The rock struck Piggy a glancing blow from chin to knee; the conch exploded into a thousand white fragments and ceased to exist. (164). When the conch is broken it signifies the total loss of society, order, rule/law and peace among almost all the boys on the island. With the conch gone savagery is completely developed and the evil is shown to its fullest. At this point there is no more thoughts of right and wrong, just fear, pain and evil. Now all the children wanted to â€Å"hunt† and kill Ralph simply because Jack told them to. Especially Roger who has growth to love causing pain to others, and who â€Å"Sharpen a stick at both ends.† All of them even Sam and Eric helped to find Ralph so they could kill him. If it wasn’t for the office, Ralph would have been killed and the children wouldn’t have cared. They probably would have thrown a feast over Ralph’s death and spear hishead as a sign of power. ​In the book, Lord of the Flies the transformation of the children is clearly shown. They started off as proper gentlemen and ended as murderous, malevolent, sick savages, who want and like to exterminate and track innocence living animals including humans. Golding’s feeling towards human’s inherited characteristics is spot on and was seen throughout this whole story.

Importance Of Internet Communication Virtual Way Of Life Media Essay

Importance Of Internet Communication Virtual Way Of Life Media Essay The essay states the importance of internet, communication, virtual way of life and peculiarities of the modern world. The Internet opens large opportunities for work, leisure, communication, and sharing diverse information. Internet has changed the world and society consistently because the creation of internet and its growing popularity contributed to the consistent change in the life of people. They have opened the new, virtual world and a new effective means of communication- internet which have started to replace the traditional means of communication, to the extent that online communication has started to replace the live, real, physical communication between people. As well, essay shows to the audience the advantages and disadvantages of such way of life, the opportunities and interest in everything new. Today, staying online for the majority of people, who have computers at home, means more than staying offline. In actuality, people are relying too much on internet and on th e virtual way of life. Such a change has occurred under the impact of internet and innovation it brought into the life of people and their social relationships. The essay also states, that Internet era has changed the perception of having rest or relaxation for many people, as the unknown world of virtual reality seems to have something special. People tend to use internet as the means to escape from reality, from problems they have in the real life. Running from reality has become one of the most simplest ways to avoid problems, to postpone them, to try to forget and to involve in something that brings joy and happiness. The essay context is aimed to show the trends of the society, of the business and of the future. The essay also described that people prefer share their problems with strangers in their blog, as this way they are unknown in the internet and this fact helps people to communicate, inventing new ways of solving problems, communication and also fun. à ¢Ã¢â€š ¬Ã‚ ¦blo gs help people to talk to someone, without revelation of their personality. In such a way, people can make a sort of confession and receive feedback from users that relieves them and encourages people to carry on writing about issues which important for them in their blogs. The essay shows the counter arguments of people who have different opinion from the majority. People can live without technology, having other interests, probably more interesting than the online world. For instance, many people have little ideas of advanced information technologies and they are quite happy in their non-technological world. Some people do not admit the existence of the virtual world, considering it as a game, or something not serious and that will pass soon. They do not take it seriously and do not take into consideration all the advantages it brings, that is why there are claims that staying in the virtual world means just killing of time. For instance, Guillermo Gomez-Pena in The Virtual Barrio @ the Other Frontier refers to the example of Mexicans, who live next to the US, with its advanced information technologies, and local people are still simple and maintain traditional social relationships instead of virtual ones [Mexicans] are simple people. They are happy w ith the little they gotà ¢Ã¢â€š ¬Ã‚ ¦ They are not ambitious and complex like us. They dont need all this technology to communicate. Sometimes I just feel like going down there and living among them. (p. 555). Counter argument can exist, but they should not hide the reality and the important technologies along with the technological progress that has its advantages. Nevertheless, technologies keep progressing and affect more and more people. Technology has definitely changed humanity, as nowadays people devote a lot of time to the online way of life, exploring it, reading, watching, listening and communicating. Some people can balance and live in harmony with the technologies, but some people become addicted to the technologies, to the computer especially. Some people do not have the limit, as described in the essay. Some people create their own virtual world of online friends, of the websites to visit, of the places to spend time, of the games to play, of the videos to download. People no more want to share their thoughts, their dreams or ideas with their friends offline; instead they choose the options to write about all that in their blogs and micro blogs and social networking sites. There is the reasoning of a counter argument and there should be found a balance to be able to depict everything useful from the online world and to live happily in the offline world. The essay ethically responds to the reasoning of a counter argument and shows the both sides of the issue. Communication offline has become something challenging especially for youngsters these day, as it is much easier to respond or to give ideas when a person is at home and he does not fear to see the reaction of another person who will read his message. The more people get involved in the virtual world, the more challenging it is to get out of there. The essay about violence addresses counter argument and arguments reasoning. It includes the description of the problem, the different views on it, the possible solutions and different opinions of the experts. When analyzing the problem of violence and its impact on individuals, it is important to place emphasis on the fact that violence is a fundamental part of the life of people. In regard, it is possible to refer to history, when cruel and violent acts were considered to be a norm. The essay also includes the major claim considering the fact how violence is widely- spread and how many people suffer from it. à ¢Ã¢â€š ¬Ã‚ ¦cases of domestic violence were a norm in the past, because the violence in relation to children, for example, was considered to be essential to raise them up as good people. Others would argue that this kind of violence is still practiced. I would totally agree, but what is beginning shown by me side is that it used to be a norm that people did not see it anything more than a tool used to bring up good disciplined kids. Whereas, nowadays, it is considered a crime, at least in our society, and so, people have distanced from it to an extent. Reflective essay claims concentrate on the facts that some believe that by using violence they can solve all their problems and gain the respect of their social environment. à ¢Ã¢â€š ¬Ã‚ ¦they are unconscious of the negative effect of the violence on their own personality because the violence has a destructive impact on the behavior and psychology of individuals. Some would argue this, Many people like to use Mohandes Ghandi as an example of non-violent protest winning the day. But the only reason Ghandis tactics worked is because he was using them against a civilized adversary, the British Empire. Had he tried to use them against someone else, like Nazi Germany, he would have ended up with a bullet to the back of the head or in one of the cremation ovens after being worked to death in a concentration camp. There are also counter arguments present in the essay to highlight the opinions from different people with different points of views.Violence does solve things. It has ended brutal dictatorships, saved citizens from the predation of criminals, prevented injustices on a small and large scale, and prevented wars. Perhaps the old saying needs to be modified. Instead, it should be Violence never solves anything if it is used at the wrong time in the wrong place. Violence in and of itself solves nothing. It is the proper use of violence under the right circumstances that solves problems (Farm). Essay context is aimed to show the importance of the issue, the key problems and claims. There are a lot of factors that provoke the violence and that increase the risk of the violent and aggressive behavior from the peoples side. At the same time, people are vulnerable to a consistent impact of their environment and different situations in their life which make them choosing the violent model of behavior as the only effective way of behavior. The essay also described the solutions to the problem for the audience. People often have an alternative to the violent model of behavior but they do not always use them because they need much more efforts and they are not as widely-spread as violent methods, which have always accompanied the mankind in the course of its development and evolution.

Dante Alighieri Essay -- Poet Poetry Dante Biographies Essays

Dante Alighieri Dante Alighieri was the first and best Italian poet and wrote mainly on love and religion. His Divine Comedy is considered the greatest book of the last millennium. George Steiner said, "Dante’s totality of poet form and philosophic thought, of local universality and language, remains unrivaled. At a time where the notion of culture and of European culture in particular, is somewhat in doubt, Dante is the sovereign underwriter. His are the solutions beyond logic† (Twito 5). On June 5, 1265 Dante was born Durante Alighieri, Dante was a nickname, in Florence, Italy. His family was of decayed nobility with some pretensions to power (Giles 1). He was taught the classics and scholastic Christian literature, and wrote much poetry when he was young, consisting mainly of love lyrics in the style of Guido Guinizelli and Guido Cavalcanti. This style that used poetical art not only to speak about love, but to celebrate it, he called Stilnovo which means â€Å"new style† (Giles 2). He fell in love with a woman named Beatrice, who was also called Bice di Folco Portinarti by some, whom he met only twice in 1274 and 1283 at the age of nine and eighteen respectively. His love was a transformation of courtly love popularized by the Provencal literature of minstrels, troubadours, and the such. To Dante, Beatrice symbolized divine grace and supreme beauty. He wrote La Vita Nuova about her, and she was his guide through Purgatory in La Divina Commedia (Auerbach 1). Because Beatrice died in 1290, Dante married Gemma di Manetto Donati even though he didn’t completely love her. They had between three and seven children together (Giles 1). Dante, who was in the Guelph party, was deeply involved in the issues and events of his day, which reflected in his writing. He was a member of the Florentine cavalry that routed the Ghibellines at Campaldio in 1289. In 1300 he became one of the six priors, or governors, of Florence (Mojana 56). At the beginning of the thirteenth century, political life was factionalized into the Ghibellines, who represented the old imperial aristocracy, and the Guelphs, a party that was originally bourgeois and looked to the pope as a political power rather than a spiritual leader. At the beginning of the 14th century, the Guelphs held most councils in Italy. The Guelfi split into two groups, t... ...s to understand or accept† (Benfell 7). 1 Dante’s life spanned the troubled years of the late Middle Ages. He influenced Longfellow, Tennyson, Victor Hugo, and T.S. Elliot (Benfell 15). Dante’s vision was born not so much from a literary intent as from an authentic experience of action and thought, illuminated in a moment of grace. Along with William Shakespeare, he is one of the towering figures of western literature (Cooksey 35). Works Cited Auerbach, Erich. â€Å"Dante Alighieri.† Grolier Encyclopedia Online 11 Oct 2000 Available: http://go.grolier.com Benfell, V. Stanley. â€Å"Prophetic Madness: The Bible in Inferno.† MLIV Jan 1995: v110 n1 p195 Online Internet Oct 00 Available: http://rac.galegroup.com/itar/infomark/199/241.htm Cooksey, Tina. â€Å"The Divine Comedy: Hell, Purgatory, Heaven.† Library Journal 1Sep. 1997: 181-183 Giles, Mary E. â€Å"Dante Alighieri.† Great Thinkers of the Western World 1999 ed. Lansing, Richard H. â€Å"Dante Alighieri.† World Book 1999 ed. Mojana, Beeky M. â€Å"Dante† Benet’s Reader’s Encyclopedia. 1987 ed. Twito, Dao Dante Alighieri on the Web 8 May 1997 Online Internet 9 Oct 2000 Available: http://www.geocities.com/1kurio/

Things Fall Apart :: essays research papers

After the stock market crash of 1929, hundreds of people ended their lives because they just couldn't cope with the fact that they had lost such a great deal of money. Some had lost their life savings - but most hadn't. In fact, most of them still had enough to live better than a lot of lower-class families. But why had they committed suicide? Many prisoners who have been institutionalized for thirty or forty years have been known to commit suicide not long after they are released. Why? Isn't freedom a better alternative than imprisonment? The answer to both these questions is the same: CHANGE. Even if the change is for the better, a good number of people can't handle it. In the novel Things fall Apart, the main character Okonkwo is driven to suicide by change he can't handle. The book is written by Cinua Achebe, a twentieth century author. Born in Nigeria, Achebe grew up in a transitional culture much like the one described in the book. He is currently a professor of literature at the University of Nigeria. Many factors can be attributed to the cause of Okonkwo's demise, But the three most drastic ones are: hisson's conversion to Christianity, the change in daily life the new religion brings, and his frustration caused by his apathetic clansmen. Nwoye's conversion to Christianity was a sharp blow to Okonkwo because the Christians are looked down upon as being insane. The missionary tells them that all of the Ibo's gods are false images of wood and stone, and can do them no harm. Upon hearing this, the men of Mbanta decide that 'these men must be mad [for] how else could they saythat Ani and Amadiora were harmless? And Idemili and Ogwugwo too?';(146) The missionary goes on to tell them about the Holy Trinity. 'At the end of it Okonkwo [is] fully convinced that the man [is] mad.';(147) Also, the first members of the new church were the clan's rejects, like Nnka who '[has] had four previous pregnancies and childbirths. but each time she [bears] twins, and they had been immediately thrown away. Her husband and his family were already becoming highly critical of such a woman and [are] not unduly perturbed when they [find that she has] fled to join the Christians. It [is] a good riddance.';(151) The other group of people that join are the osu, or outcasts. The changes the new religion brings almost pushes Okonkwo to the edge.

Joseph Stalin vs. Maximilien Robespierre Essay -- essays research pape

Robespierre is known as possibly the greatest leader of the French Revolution. Stalin is known as one of Russia’s greatest leaders. There are many differences and similarities in each of their reigns as leaders. Both used economic plans and total war effort as a campaign to further there revolution. Stalin and Robespierre used their revolutions, however, through terror Stalin remained true to his revolution but Robespierre betrayed his.   Ã‚  Ã‚  Ã‚  Ã‚  Stalin had an ingenious plan to help his country’s economy get back on track. He called this plan the Five Year Plan which consisted of four parts. First was a plan to increase industrial output in five years because Russia was far behind the Great Powers of Europe. Second was the end of NEP, New Economic Plan, in Russia. NEP was another way of saying collectivization. Third was more focused to the increase of steel production, which they were able to do by five hundred percent. And lastly was his commitment of investing one-third of the government’s income to industry.   Ã‚  Ã‚  Ã‚  Ã‚  Robespierre had a similar economic takeover tied in with his total war effort. Robespierre’s â€Å"total war† effort helped both to better the economy and unite France. His effort included a draft of all able bodied, single men, fixed prices on goods, and the â€Å"bread of equality†; bread that was made from regular wheat and not the wheat used in pastries which were often viewed as â€Å"rich people† food. The total war effort al...

Effects of Watching Reality Tv

Aaliyah Tate English 105 Ms. LoBosco Effect of Reality TV Shows on Teenage Girls The beginning of reality television started in the 1940s. Allen Funt's Candid Camera went on air in the year 1948. Candid Camera was a hidden camera television series, which record people who are placed in embarrassing, ridiculous, and hilarious positions, and show their reactions. When people watch reality TV, they tend to think that what they are seeing is a true depiction of reality. Because of that, they tend to believe that what they see on TV is how life really is.Many reality TV shows are created without thinking about its consequences on the mindsets of viewers, especially young viewers. Media companies accept that they make these shows for profit and they do not care about the effects on people. The target audience for most reality TV shows is teens, mostly young girls. These shows have a positive or negative effect on the many viewers and participants. Reality TV didn’t really become pop ular until the early 2000s. Since reality TV is becoming more popular, girls are turning to these shows for entertainment value and life lessons. There are some positive effects of watching these shows.Girls who watch more of this genre of TV have more confidence in themselves, and also consider themselves mature, smart, funny and outgoing, and a good influence (http://technorati. com). Many viewers think that they can relate to the cast members on these shows. Girls receive inspiration and comfort from reality TV. Most teen girls are obsessed with being beautiful and getting a boyfriend. The way the women look on the shows is how girls want to be and look like (http://www. dailyherald. com). Cast members may be their selves but the things they do are scripted by producers that get teenagers attention.The drama, relationships, partying, and glamorous lifestyle that they portray is entertaining. Reality TV shows expose bad behavior, which make viewers think that what they see is acce ptable. In reality, it’s a false reality. Keeping up with the Kardashians, Bad Girls Club, The Real Housewives: The Series, Teen Mom, and Jersey Shore are the main reality TV shows that teens are watching. Most young viewers prefer to watch reality TV shows like those. Each of these shows portrays something which is unrealistic and unaccepted, but audiences don't realize the impact of these shows (http://www. deseretnews. com).Reality TV is not exactly just real life on camera. Although there are some shows that are more realistic than others, all of them are edited. Scenes are shot over and over for better effect. The shows are edited to make them more interesting and exciting. When viewers watch this sort of show, they believe that reality is filled with conflict and other negative events. The viewer may see exciting things happening to people in these shows and compare those things that are happening to their â€Å"normal† lives. Viewers often make a connection with the actors on screen, and then decide to act as the people they admire.The producers of these shows don’t care how they affect or impact on a person’s life. They try to make these shows look real as possible, even though they are scripted. They shoot scenes over and over until they are satisfied. Reality TV show producers are motivated by money and attention-grabbing drama. They fire cast members who don’t appeal to the audience as well as others. In result, they plot scenarios that will result in over-the-top arguments. â€Å"Bad Girls Club† is a perfect example of this. There is a house with seven girls who don’t know each other and they see what happens.The cast members usually have many arguments and fights. After the fight the girl who threw the first punch gets sent home. They are mostly the girls who do not appeal to the audience. The shows exhibit all the qualities that entertain young girls, and also those that can easily influence them. Young girls tend to think that what they see on TV is how their relationships and lives should be. Reality TV shows give a false image of reality. The people watching them are thinking that everything happening in the show is real. Reality shows show real people and how they react to different situations.Many people are fascinated with watching how people react to different environments and different people. It is unpredictable and surprising. Every episode people are tuned in and curious as to what is going to happen next, which keeps them watching week after week. They only show the glamour and success, but not the hard work and sacrifice that is put into achieving all of it. Most adults are able to distinguish reality from fantasy, however most teenagers are incapable of doing so. Reality TV is like passing a car wreck on the highway- we have to look.

A comparison of the development of tragedy Essay

This essay compares the differences and similarities in the way in which the tragedies develop in Macbeth and A View from the Bridge. Macbeth is a more intense tragedy, as innocent people die as a result of his madness, before he himself is killed. A View from the Bridge is a softer tragedy, dealing with two men who want the same lady. Straightaway, with such a high-powered storyline, Macbeth is going to be the more intense tragedy. The aim of a tragedy is to inspire a mix of emotions in the reader, where they have attachments to both sides, and to present an unfortunate sequence of events that cause an unfortunate ending. With so many more characters involved in Macbeth and a much longer sequence of events, it can be considered better at creating a mix of emotion in people, and thus might be considered the better tragedy. Both of the primary victims in Macbeth and A View from the Bridge performed a favour for the individual that murdered them, which adds to the tragedy. In Macbeth, Macbeth murders King Duncan in order to become king. King Duncan refers to Macbeth as his ‘worthiest kinsman’ and his ‘worthy Cawdor’ after he made Macbeth thane of Cawdor, which was a rank of nobility. Furthermore, upon staying within the Macbeth household, Duncan ‘granted many gifts’. He presented a diamond to Lady Macbeth for her ‘boundless hospitality’. This makes Duncan’s death evermore tragic and unjust, as he did not deserve to die. Similarly, in A View from the Bridge, Eddie offers two illegal immigrants a place to stay in his home while they find work, and insists he has to ‘buy a tablecloth’ to make his guests feel more welcome. Yes, Eddie’s relationship with Roldolpho sours, but his initial welcoming was an act of kindness. In both Macbeth and A View from the Bridge, the story started off well. During the development of the tragedies, Eddie went against advice from Alferi, which was to leave Catherine and Roldolpho to it. Had Eddie taken this advice, he would likely still be alive, so ignoring the advice lead to his demise. Contrarily, it can be argued that Macbeth took a lot of advice from Lady Macbeth and bended to her will. Macbeth was very uncertain about taking this advice, as he considered his loyalty to Duncan as his ‘kinsman and his subject’, and recognised that Duncan had his own noble qualities, as he ‘[h]ath borne his faculties so meek’. Had Macbeth not taken this advice and listened to himself, he would probably also still be alive. This is a difference in the development of the tragedies because both victims took opposite decisions, but ultimately ended up with the same fate. Macbeth was killed by Macduff, because previously Macbeth had murdered Lady Macduff and their children. Macbeth had not harmed Macduff himself, so he had not directly attacked the man who killed him, but the people who were close to him. Marco killed Eddie, though Eddie had not had problems with Marco, only Roldolpho. Thus, both characters were killed by people they had not directly attacked. This adds to the tragedy in both cases because it might cause the viewer to have some sympathy for the victim, or sympathy for the murderers who acted out of revenge in both cases. More sympathy might be afforded for Eddie than Macbeth, because the fate that Eddie got was not one he had inflicted on anyone else. While he lunged at Marco with a knife, it could have been that he was acting out of self-defence. However, Macbeth had ordered the deaths of absolutely innocent people. Lady Macduff, her children, Banquo and Duncan and the chamberlains, and had planned to kill other innocent people – Macduff and Fleance. Thus, in this case, it could be argued that Macbeth’s fate was a certain kind of karma. The same cannot be said for Eddie in A View from a Bridge, so this might cause the reader to have more sympathy for Eddie than more Macbeth. Macbeth focuses more on the depths of despair that its characters fall into more than A View from a Bridge. Lady Macbeth’s personal tragedy is explained, her blood-stained hands and her dreams and her eventual suicide may make the reader feel her tragedy as well as her husband’s. Duncan’s fall into the depths of despair are also poetically made apparent, through soliloquies and expressions such as ‘Will all Neptune’s great ocean wash this blood’, which is the expression of Duncan’s blood on his hands that haunts Macbeth throughout the play. The reader isn’t given the same insight into the raw mix of emotions in each character in A View from the Bridge, so the same mix of opinions of the characters is difficult to achieve. To conclude, while there are similarities and differences between the development of tragedy in both Macbeth and A View from a Bridge, Macbeth gives a much fuller and complex development of tragedy. It has so many elements in its plot and unfortunates in the sequence of events that lead to the end that it is difficult to fully explore its development of tragedy in comparison with such a short book.

The Age of Information Technology

Before computerization era becomes a mandatory for commerce, employees used to enter and maintain information in books then they had to look up the required information and perform any calculations and designs. Such critical tasks are definitely prone to human errors that any employee could perform any miscalculation. Given the importance of information processing in the commerce, it is not surprising that business of any types was among the earliest adopters of automated information processing technology.Historically, daily operation in commerce requires high accuracy and reliable process that only a small group of staff can handle such tasks. For this reason, the use of computers in commerce or trade in any industries has deliberately increased year by year since they are designed to handle sophisticated tasks like storing and retrieving large amounts of information and at making calculations and designs at highest accuracy. 1. 2 The Coming of Convergence Era In general, communicat ion refers to exchange of ideas between two people or more and it is slightly different from that of telecommunication.According to National Telecommunication and Information Administration in United States, telecommunication relates to any transmission, emission, or reception of signs, signals, writing, images and sounds or intelligence of any nature by wire, radio, optical or other electromagnetic systems. In fact, telecommunication supports the way people communicate and vice versa, especially in digital era. The coming of digital technology, known as the representation of two binary digits: ‘0’ and ‘1’, few decades ago has enabled us to convert any kind of information (voice, data, and video) into other forms.This advantage of digital age, in turn, enables us to experience the era where people can communicate in many forms: voice (through telephone, handy talky etc), data (short message services/SMS, facsimile etc), and video (video streaming, video con ference etc). This situation refers to the era people call as the convergence in digital technologies. The convergence of digital technologies including television, telephony, and computers has stimulated the reach of the innovations of the Internet that grew from inter-university computer networks in United States.Furthermore, the growing popularity in those multimedia services, in fact, has increased the demand for Internet bandwidth. However, there has been no convergence on either the economics or the future policy framework of the Internet. While emerging information and communication technologies have strengthened the Internet community, we lack of economic and policy issues that must exist to sustain the growth and expand the scope of the Internet. I. 3 Why A Company Need Broadband Access? I. 3. 1 Definition of BroadbandBy definition broadband is a high-speed transmission. This word is nowadays common in telecommunication and internet industry to describe Internet access via cable modems or DSL (Digital Subscriber Line), which provide faster connection than dial-up connection can do. Although, the terminology of broadband has been around for years, however, we will encounter different standard concerning the speed limit that the broadband provides. According to Answer. com, there are scholars that define broadband as connection with T1 (1. 5 Mbps) as the threshold.However, others might refer broadband as high-speed connection up to T3 (45 Mbps). For instances, after the turn of the century, South Korea refers broadband Internet as DSL connection that provides up to 50 Mbps while they call 1. 5 Mbps service as light â€Å"connection† although other countries might consider the 1. 5 Mbps connection as broadband access. In short, we might provide analogy for broadband vs. dial up connection likes a brand new sports car and a horse drawn carriage implying the distant difference between the two connections in terms of speed.I. 3. 2 Benefits of Having Broadband Access Although the term of broadband has been widely used in telecommunication and computer industry, we might entice to find out what the real benefits of using broadband connection for both individuals and corporations. In an article titled â€Å"why do I need broadband? †, there is at least five obvious benefits for both individuals or corporations in relation to the use of broadband. They are as following: ? Broadband refers to â€Å"always on† connection.Unlike dial up connection services that demand users to wait some time to get their costly modem connected into Internet, broadband provide more comfortable services since they should not wait for connections or invest in costly multiple modems ? Since broadband is an â€Å"always connected† services, the charging method for subscribers of broadband access is fixed price per month. This situation benefits both users and service providers since they are able to budget their expense every month ? B roadband connection is also relatively easy and simple to install (depending on how many PCs require broadband access)? Broadband connection has no relation with the use of telephone lines so that individuals or corporations can employ the lines more effectively for other purpose ? At minimum, broadband connection provides users 40 times faster than dial-up. In addition, subscribers can choose the broadband option best suited to their business I. 3. 3 Broadband, What for Once an individual or corporation has broadband access, they might question what the high-speed connection for if they do not have specific need for such high-speed connection.Therefore, as broadband connection likes DSL is only a medium or a pipe, we should first consider what kind of information that they can deliver through the pipe. A good example of the use of broadband access is the Marriott, a famous hotel chain. They employ broadband connections for the benefits of communications between hotels within the ch ain and for the customers as well. Their objective in relation to broadband access is to meet the inflexible demands of today’s meetings and business travel. Depending upon customers’ needs, they offer high-speed Internet connections, superb sound and lighting systems, LCD projectors, and printers.Moreover, Marriott provide an extraordinary level of connectivity and productivity with their high-speed wired Internet access. Perfect for real-time, interactive training sessions, rearrangement event schedules, and carry outing safe chat sessions, high-speed Internet gets 50 times faster than dial-up modem services (â€Å"Onsite Services†). In this manner, we can view what the Marriot do is match the customers needs. This is true since for some people, wireless LAN (Local Area Network) or WLAN connection will make business travel more productive.It possible to gaining the flexibility and freedom to work and play on the go with excellent mobile performance and wireles s LAN ability with the new Intel ® Centrinoâ„ ¢ mobile technology Mutual with limitless mobile positions, a Satellite Video Conference can present us: ? Capability to communicate in real time – without audio or video delay ? Infinite location flexibility ? Protected data broadcast through encryption services ? Television-quality production and distribution ? The alternative to distribute live or prerecorded programming? Two-way communication when grouped with audio conferencing services (â€Å"Onsite Services†) II. J. MILOPOYLOS LTD In this section, we will provide the use of Broadband for the benefits of a Greece company named J. MILOPOYLOS LTD. Things to be discussed including consideration in implementing broadband and mobile network within the company’s network and its strategy to employ the broadband into full potential. II. 1 Background of the Company J. MILOPOYLOS LTD was founded in 1984. The company is the exclusive or sole representative and import er of the Swiss ice creams named Movenpick.Nowadays, Movenpick are in the category of premium ice cream, they are prepared from materials of high quality and are addressed in all the consumers primarily of high incomes. The distribution includes the market catering (packing of 5 liters) in selectively hotels, restaurants and cruiser ship and the retail market in certain supermarkets. Movenpick range includes also the homonym coffee that is imported and distributed in the same channels as the ice cream. II. 2 Consideration of Implementing Broadband for J. MILOPOYLOS LTDIt is quite to tempting to associate â€Å"right technologies† with sophisticated new machines, robots, or any interactive holographic assistants. It turns out that the right technologies for small business might be merely a desktop computer or simply a digital voice recorder, depending on the type of business we compete. Lisa Kanarek (2004), the founder of HomeOfficeLife. com and the author of some books on hom e office business, offers six ways for home or small business in deploying appropriate technologies that will increase productivity effectively and efficiently as follows:In this situation, therefore, technology will help J. MILOPOYLOS LTD to save time while increase the company’s efficiency. More importantly, once J. MILOPOYLOS LTD finds out the benefits of broadband for the company’s business, they should define what things can be customized by broadband connection for their needs. Therefore, they should learn how to benefit the broadband connection and take time to use it. Equipping office of J. MILOPOYLOS LTD with the right technology will help the company to increase their productivity.However, the technology in like broadband connection, PC, printer, fax, or any other electronic equipment, is only tools. The person using them determines whether the tools effectively and efficiently help completing tasks or just become expensive and cute decoration on our workstat ions. Furthermore, users are responsible for maintaining their data and desktop computers while IT department, if any, are responsible to provide and create any supporting applications that helps users completing tasks efficiently and effectively.Under such circumstances, the most important consideration of subscribing broadband connection for J. MILOPOYLOS LTD is to ensure that the company knows what the technology can benefit them, define and create value added services based on the broadband connection, and make sure that all employees know how to operate them. II. 3 Broadband Strategy for J. MILOPOYLOS LTD The advancement in communications and internet technologies has spawn a new model of the world’s economy, borderless economy. The terminology refers to the existence of cross-nations or even cross-continents trade, commerce, and other economics process.In internet era, companies need to remember that the Web is inherently global – when a company launches a Web si te, it is accessible by a worldwide audience. Jennifer Lawton from the Kauffman Center for Entrepreneurial Leadership, reminds that Once we look at an e-commerce solution, we will need to consider the flow of information from our Web site into back-office operations. For instances, what we want when a customer pushes a button on our website whether it bring the customer into a client database, send shipping instructions to a warehouse, or charge a credit card.Therefore, Lawton suggests that E-commerce is just a part of how we run business. The success of your online business lies on how attractive our products are. Under such circumstances, we suggest that J. MILOPOYLOS LTD create an attractive website in order to increase the sales volume from the increasing use of the distribution channels including the market catering (packing of 5 liters) in selectively hotels, restaurants and cruiser ship and the retail market in certain supermarkets.The web site also benefits the company since prospective buyers can find useful information regarding the company’s products ranging from the imported homonym coffee to ice cream from the company’s website. The condition suggests that J. MILOPOYLOS LTD should have sustainable Supply Chain Management in order to reduce inventory, referring to assumption that products are available when needed. Therefore, it will improve the time-to-market of products, reduce costs, and allow all parties in the supply chain to manage current resources and plan for future needs.In typical Japanese manufacturing, the idea of having the time-to-market of products is done through Just in Time (JIT) system. In addition, to obtain successful SCM, O’Brien and Springman (2004) suggests that companies should balance supply and demand since focusing entirely on the supply side may result in unnecessary capital expenditures, inventory investments or suboptimal solutions. Therefore, to best optimize the total supply chain, supply chain managers must have a detailed understanding of customer demand and then to manage this demand patterns of their customers.Above all, to provide reliable internet access for prospective buyers in looking at information of the company’s product and to sustain a large quantity of supply chain, therefore J. MILOPOYLOS LTD should subscribe broadband connection in order to prevent error in connection. Above figure is typical broadband connection for J. MILOPOYLOS LTD with connection speed up to 45 Mbps. The fast connection is important for the company in order to provide their customers with comfortable connection like being in a highway so that any transactions.In the picture, we use fiber optics as transmission medium since it provides greater reliability than coaxial or satellite. In the server, the company might place several pages of websites that are related to the company’s business like a page for conducting online transaction, pages for showing pictures of the comp any’s product, and a home page that navigating customers to browse over the websites’ contents. Bibliography Arnold, David. 2004, ‘Strategies for Entering and Developing International Markets’, InformIT, [Online] Retrieved June 2, 2005, Available at http://www. informit. com/search‘Broadband’, [Online] Retrieved June 1, 2005, Available at http://www. answers. com/topic/broadband Greguras, Fred M. ‘How is Electronic Commerce Changing Global Business? ’ [Online] Retrieved June 1, 2005, Available at http://www. fenwick. com/docstore/publications/corporate/Changing_Global_Business. pdf. Kanarek, Lisa. ‘Make the Most of Technology in Your Small Business’, SCORE. [Online] Retrieved June 2, 2005, Available at http://www. score. org/om_8. html Lawton, Jennifer. ‘E-commerce: Is It Right for my Small Business? ’ SCORE. [Online] Retrieved June 1, 2005, Available at http://www. score. org/eb_10. html McKnight, Lee W. and Joseph P.Bailey. 1995, ‘An Introduction to Internet Economics’, University of Michigan Press. [Online] Retrieved June 2, 2005, Available at http://www. press. umich. edu/jep/works/McKniIntro. html O’Brien, Kevin and Brian Springman. 2004, ‘Optimizing Supply Chains, Understanding Demands’, CRM Buyer. [Online] Retrieved June 1, 2005, Available at ‘Onsite Services’, 2005, [Online] Retrieved June 2, 2005, Available at http://marriott. com/meeting/meetings/onsiteServices. mi? WT_Ref=mi_left ‘Why do I need broadband? ’ Retrieved June 2, 2005, Available at http://www. startups. co. uk/YUAsx-poP66y3A. html